OUR STORY

We are a team of dedicated professional coaches united by our core values: professionalism, honesty, and dedication. Together, we are committed to helping each of our athletes unlock their TRUE potential.

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TRUE’s journey began with Jonas Müller, who founded JMT in 2017. Through professional, functional, and individualized training programs, JMT has played a significant role in shaping the Swiss functional fitness community. In 2018, Jan Matiaska began training under Jonas’ guidance. With Jonas’ expertise and mentorship, Jan rose to become a functional fitness world champion in 2022. The following year, Jan took over leadership of JMT and joined forces with Rafael Kirchhofer, who had built a strong community with Extended Programming.

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Driven by a shared vision to provide effective training programs for athletes of all levels and to strengthen the Swiss functional fitness community, the decision was made to launch a new training program together under the name TRUE.

TRUE is more than just a brand—it’s a reflection of our values as coaches and our commitment to our athletes.